Loose Editorial: A New Name for the Wedding Photography Style You’ve Always Loved
- Brianna Vögeli Photography
- 4 days ago
- 2 min read
When you think of wedding photography styles, you’ll often hear two words: documentary and editorial.
But what if your style — or the style you’re drawn to — doesn’t sit perfectly in either camp?
What if you love natural, candid moments but still appreciate elevated, fashion-forward images? What if you want a wedding gallery that feels beautiful and honest?
There’s finally a name for that in-between space:Loose Editorial.
What Is Loose Editorial Photography?
Coined by Lensel, Loose Editorial is a hybrid approach to photography that blends two worlds:
The elegance and intention of editorial photography
With the honesty and spontaneity of documentary photography
It’s not stiff or overly polished. But it’s not chaotic or unfiltered either.
Loose Editorial is all about balance. It’s a style that captures both beauty and truth; where curated meets carefree.
Think of it as:
A fashion-inspired pose… that breaks into a real laugh
A direct flash image… that feels like a memory, not a magazine spread
A product-style flat lay… captured in natural light
A composed couple portrait… with wind-blown hair or spontaneous movement
It’s artful and styled — but never forced.
Why Loose Editorial Is Resonating Right Now
This isn’t just a passing trend. Loose Editorial reflects something deeper: a cultural shift in how we want to remember our lives.
Couples today are craving photography that feels…
Curated, but not over the top
Stylish, but not stiff
Honest, but still artful
We want to see ourselves in our wedding photos — not just picture-perfect versions, but real ones. The ones that laugh. That move. That feel.
How I Approach Loose Editorial Photography
I’ve always been drawn to this middle ground. I love the clean lines, composition, and romance of editorial work — but I also believe your photos should feel natural, alive, and deeply you.
So I work in a way that’s gently guided, not heavily posed. I help you feel comfortable in front of the camera and create space for those in-between moments to unfold naturally. All while keeping a thoughtful eye on light, movement, and visual storytelling.
With Loose Editorial as a guiding principle, I focus on crafting wedding galleries that feel:
Stylish, without sacrificing authenticity
Candid, without losing intention
Artistic, without being overdone
Because you deserve photos that are both iconic and real.
Is Loose Editorial the Right Fit for You?
If you’re planning a wedding that’s heartfelt but stylish…If you love the idea of effortless beauty…If you want to feel seen, elevated, and yourself in every frame.
Then Loose Editorial might be exactly what you’ve been looking for.
I’d love to help tell your story in this way — with warmth, artistry, and a sense of ease. Let’s make magic together.
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Photography style: Loose Editorial
Term coined by Lensel
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